@FredFriendly Unlikeable to you. This is basically the male shoujo version of a sadistic tsundere. It makes the character flawed so there is something to create conflict. Also aparently the japanese target demographic(and not only) likes this kind of lead. If you just want some fluff, shoujo...
basically riches to rags...and then bigger riches just keep falling on the MC out of nowhere.....it is like the author wanted to skip the powerless phase