The editor isn't malicious, but he is very intent on milking Shinonome Shion for every gram of popularity possible. He's been insanely lucky with all the coincidental events that happened to tie into Mao's story, but it's just that. Coincidence.
However, by doing so, he's setting Mao up onto the pedestal that she hates, except this time it's on a national level as people start revering her as some prophet/god much like Aiko does. And when the fall comes, it will devastate her to the point of no return. Here's hoping Aiko realizes she's being a LIL BITCH about this so she can save Mao.