@bitfarb mostly just that the fmc(villain) are doing a things that make the heroin like/love to the fmc without them(fmc/villain) knowing.. but I haven't seen that fmc take the heroin to themselves, except that shounen series that have mc thrown to the otome game and taking the heroin and the villain.
You can just search with a tag isekai, reincarnation, and shojou ai or maybe yuri
The otome villainess manga that turn to yuri route are always amusing somehow, I mean I appreciate it way more than the typical heroine is the villain.
The only reason those guys are considered handsome and that they made it onto the student council is because they meticulously styled their hair Yes. So true.
But I bet Grace's curls are the natural type that won't go away even with a straightener XD Sorry protagonist! You misunderstood! Those aren't actually styled XD