You have, actually. Way back in chapter 1.
"Hayaseke Family" is actually "Hayase-Ke" Or "Hayase Family". (家 = house/home/family)
Probably an accidental case of redundancy, much like "Master K-sama".
Man... when i saw his msg and her reaction the last thing i would imagined is he being in trouble and she arriving for the rescue. Even tho twice we've seen he acting like a prince for her all the rest was the other way around.