The AI 'Morpheus' is a hyper-advanced supercomputer and this is the future. South Korea hasn't been a 'gaming country' for several generations. It's generating all of these quests aside from personal projects and plots written by the huge team of developers, of one of the largest companies in the world. At this point, Satisfy is basically its own country, and can turn people into millionaires almost overnight if they're lucky and play their cards right. It's also essentially replaced the Olympics.